Privacy Notice

privacy and data protection

Data protection
The person responsible for data processing is:
Alexandra Fleischer
Pfarrer-Jungklaus-Str. 7
13189 Berlin

info@alexwk.de
Telephone: 0176/34300936
We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. Access Data and Hosting

You can visit our website without providing any personal information. Each time a website is called up, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to protect our overriding legitimate interests in a correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in the present data protection declaration, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.
Data may be transferred to a third country/countries for which the European Commission has not determined an adequate level of data protection due to the use of additional functions by our service provider. An appropriate level of data protection is guaranteed by the conclusion of standard contractual clauses from the European Commission.

2. Data processing for contract processing and contacting

2.1 Data processing for contract execution

For the purpose of contract processing (including inquiries about and processing of any existing warranty and non-performance claims as well as any statutory updating obligations) in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, we collect personal data if you provide it to us as part of your Submit your order voluntarily. Mandatory fields are marked as such, since in these cases we need the data to process the contract and we cannot send the order without providing it. Which data is collected can be seen from the respective input forms.
Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been completed, your data will be restricted for further processing and deleted after the tax and commercial retention periods in accordance with Article 6 Paragraph 1 Sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Article 6 paragraph 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

 DATA TRANSFER FOR AGE VERIFICATION

If your order includes goods whose sale is subject to age restrictions, we use a reliable process that includes a personal identity and age check to ensure that the customer has reached the required minimum age. For this purpose, the SCHUFA identity check is used on our website. This service is operated by SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany (hereinafter: SCHUFA).
In order to ensure the required minimum age, individual personal data (e.g. name, address and date of birth) are transmitted to SCHUFA Holding AG. A so-called identity check is then carried out with Q-Bit, which was positively evaluated by the Commission for Youth Media Protection (KJM) for age verification. According to Article 6 Paragraph 1 Clause 1 Letter f GDPR, the data transmission to SCHUFA serves to protect our overriding legitimate interests in ensuring an offer that complies with youth protection law and compliance with the statutory provisions on the protection of minors. A credit check does not take place in this respect.

2.2 Customer Account

If you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for further future orders our website. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or using a function in the customer account provided for this purpose. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit.

2.3 Contacting Us

As part of customer communication, we collect personal data to process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR if you voluntarily provide them to us when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we need the data to process your contact. Which data is collected can be seen from the respective input forms. After your request has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit about which we inform you in this statement.

3. Data processing for the purpose of shipping processing

In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered.
The same applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the shipping for us (drop shipping). These are considered shipping service providers within the meaning of this data protection declaration.

 Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to this during or after your order, we will pass on your e-mail address to the selected shipping service provider in accordance with Article 6 Paragraph 1 Sentence 1 lit can contact you for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration.

DHL Paket GmbH Strasschensweg
10
53113 Bonn
Germany

DPD Deutschland GmbH
Wailandtstrasse 1
63741 Aschaffenburg
Germany

Hermes Germany GmbH
Essener Strasse 89
D-22419 Hamburg
Germany

General Logistics Systems Germany GmbH & Co. OHG
GLS Germany-Strasse 1 – 7
DE-36286 Neuenstein
Germany

United Parcel Service Deutschland S.à rl & Co. OHG
Görlitzer Strasse 1
41460 Neuss
Germany

4. Data processing for payment processing

When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Article 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes

If necessary, we give our service providers further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and in efficient payment management, which are overriding in the context of a balancing of interests.

4.3 Credit Check

If we make an advance payment (when purchasing on account), we obtain identity and creditworthiness information from service companies specialized in this (credit agencies). For this purpose, we transmit your personal data required for a credit check to:
Creditreform Boniversum GmbH
Hammfelddamm 13
41460 Neuss
Germany

SCHUFA Holding AG
Kormoranweg 5
65201 Wiesbaden
Germany

This serves to safeguard our overriding legitimate interests in accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR in assessing the creditworthiness and willingness to pay of our potential customers prior to the conclusion of the contract and thus avoiding purchase price losses, and is Conclusion of contract required in accordance with Article 22 (2) (a) GDPR. Appropriate measures to protect your rights, freedoms and legitimate interests are taken into account. You have the option of expressing your point of view and contesting the decision by contacting the contact option described in this data protection declaration. After the contract has been fully processed, your data processed for this purpose will be deleted,

5. Promotion by Email

5.1 E-mail newsletter with registration and newsletter tracking

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 lit. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After you have unsubscribed, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit is permitted by law and about which we inform you in this statement.
We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze how you use our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns (“newsletter tracking”).
For this evaluation, the e-mails sent contain one-pixel technologies (e.g. so-called web beacons, tracking pixels), which are stored on our website. For the evaluations, we link in particular the following "newsletter data"
  • the page from which the page was requested (so-called referrer URL),
  • the date and time of the call,
  • the description of the type of web browser used,
  • the IP address of the requesting computer,
  • the E-Mail adress,
  • the date and time of registration and confirmation
and the One-Pixel Technologies with your email address or your IP address and possibly a unique ID. Links contained in the newsletter may also contain this ID.
If you do not wish to receive newsletter tracking, you can unsubscribe from the newsletter at any time, as described above.
The information is stored as long as you have subscribed to the newsletter.

5.2 E-mail newsletter without registration and your right to object

If we receive your e-mail address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for similar products to those already purchased on the basis of Section 7 (3) UWG , from our range by e-mail. This serves to safeguard our overriding legitimate interests in advertising to our customers within the framework of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic tariffs.
After you have unsubscribed, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit is permitted by law and about which we inform you in this statement.

6. Cookies and Other Technologies

6.1 General Information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information about the contents of the shopping cart). Within the framework of a weighing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 (1) sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.
You can find the cookie settings for your browser under the following links:  Microsoft Edge™  /  Safari™  /  Chrome™  /  Firefox™  /  Opera™
If you have consented to the use of the technologies in accordance with Article 6 Paragraph 1 Sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration. Alternatively, you can also access the following link: https://www.alexwk.de. If cookies are not accepted, the functionality of our website may be restricted.

6.2 Cookiebot Consent Management Platform

We use Cookiebot on our website to inform you about the cookies and other technologies that we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies, if required. According to Article 6 Paragraph 1 Clause 1 Letter c GDPR, this is necessary to fulfill our legal obligation according to Article 7 Paragraph 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Cookiebot is an offer from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf.
After submitting your cookie declaration on our website, Cookiebot's web server stores your anonymized IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behavior and an anonymous random key. In addition, a cookie is used that contains the information about your consent behavior and the key. Your data will be deleted after twelve months unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit we will inform you in this statement.

7. Use of cookies and other technologies for web analysis and advertising purposes

Soweit Sie hierzu Ihre Einwilligung nach Art. 6 Abs. 1 S. 1 lit. a DSGVO erteilt haben, verwenden wir auf unserer Webseite die nachfolgenden Cookies und andere Technologien von Drittanbietern. Nach Zweckfortfall und Ende des Einsatzes der jeweiligen Technologie durch uns werden die in diesem Zusammenhang erhobenen Daten gelöscht. Sie können Ihre Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Weitere Informationen zu Ihren Widerrufsmöglichkeiten finden Sie in dem Abschnitt “Cookies und weitere Technologien”. Weitere Informationen einschließlich der Grundlage unserer Zusammenarbeit mit den einzelnen Anbietern finden Sie bei den einzelnen Technologien. Bei Fragen zu den Anbietern und der Grundlage unserer Zusammenarbeit mit ihnen wenden Sie sich bitte an die in dieser Datenschutzerklärung beschriebenen Kontaktmöglichkeit.

 Use of Google services for web analysis and advertising purposes

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise specified for the individual technologies, data processing takes place on the basis of an agreement concluded between jointly responsible persons for the respective technology in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in the Google privacy notices .

 GOOGLE ANALYTICS

For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information on your use of our website) is automatically collected and stored with Google Analytics, from which user profiles are created using pseudonyms. Cookies can be used. In principle, your IP address will not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.
For the purpose of optimizing the marketing of our website, we have activated the  data sharing settings for "Google products and services"  . This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. Data release to Google as part of these data release settings is based on an additional agreement between those responsible. We have no influence on the subsequent data processing by Google.
For the purpose of optimizing the marketing of our website, we use the so  -called user ID function . With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our online presence and thus analyze your user behavior across devices and sessions.
We also use the Google Analytics Google Optimize extension function to create and run tests  .
For web analysis,   so-called "cross-device tracking" is enabled by the extension function of Google Analytics Google Signals . If your Internet-enabled devices are linked to your Google account and you have activated the "Personalized advertising" setting in your Google account, Google can create reports on your usage behavior (in particular the number of users across devices), even if you change your device. We do not process personal data in this respect; we only receive statistics based on Google Signals.
For web analysis and advertising purposes, the so  -called DoubleClick cookie  is enabled by the extension function of Google Analytics to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website use.

 GOOGLE ADSENSE

Our website markets space for third-party ads via Google AdSense. These advertisements will be shown to you in various places on this website. The so-called DoubleClick cookie is used to display interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and automatically assigning a pseudonymous UserID, with the help of which interests are determined based on visits to this and other websites.

 GOOGLE ADS

For advertising purposes in the Google search results and on the websites of third parties, so-called Google remarketing  is used when you visit our website Cookie is set, which is generated automatically by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit an interest-based advertising enabled. Any further data processing will only take place if you have activated the "Personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads  Conversion Tracking to measure  your subsequent usage behavior if you came to our website via a Google Ads advertisement. Cookies can be used for this and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be recorded, from which pseudonyms are used User profiles are created.

8. Social Media

8.1 Social plugins from Facebook (by Meta), Instagram (by Meta)

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. There you can, for example, press the Like or Share button.

8.2 Our online presence on Facebook (by Meta), Instagram (by Meta)

If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit and stored, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. The detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options to protect your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.
Facebook (by Meta) is an offer from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there . The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. More information (Information on Insights data) can be found  here.
Instagram (by Meta) is an offer from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually sent to a server transferred to and stored by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (about Insights data), see  here .

9. Contact options and your rights

9.1 Your Rights

As a data subject, you have the following rights:
  • pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
  • pursuant to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
  • pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing is required
    • to exercise the right to freedom of expression and information;
    • to comply with a legal obligation;
    • for reasons of public interest or
    • is required to assert, exercise or defend legal claims;
  • according to Art. 18 DSGVO the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is contested by you;
    • the processing is unlawful but you oppose its erasure;
    • we no longer need the data, but you need them to assert, exercise or defend legal claims or
    • you have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;
  • according to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.
Right to object 
Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you only have the right to object if there are reasons that arise from your particular situation.
After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will no longer process your personal data for this purpose.

9.2 Contact Options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.